RTD Tea & Coffee: Steeped in Tradition, Energised by Innovation.
Ready-to-drink (RTD) tea and coffee are evolving fast - from functional cold brews to fermented tea infusions. Consumers want more than caffeine; they want balance, authenticity, and natural energy that fits modern life.
Trends in the RTD Tea and Coffee:
What’s Driving Growth?
Market Size
The global RTD tea and coffee market is projected to exceed $160 billion by 2030.
Shift to Functional
Demand is shifting from sweet, indulgent options to clean, functional, and flavour-led formats.
Growth Areas
Growth is particularly strong in fermented teas, sparkling coffees, and hybrid beverages.
What RTD Tea and Coffee Consumers Want.
Authenticity: Real tea, real coffee, and visible craft.
Natural Functionality: Antioxidants, polyphenols, fermented acids, and light energy.
Less Sugar, More Character: Refreshment without heaviness.
Modern Rituals: Beverages that fit work, movement, and mindfulness.
Where RTD Tea and Coffee Brands Can Win.
Brands can win by transforming familiar formats into something extraordinary through fermentation.
-
Replace synthetic additives with natural, fermentation-driven vitality.
-
Pair coffee or tea with fermented bases to introduce gentle acidity and depth.
-
Fuse functional beverages, modern sodas, and cold brews into completely new experiences.
How Good Culture Helps.
Fermented Tea Bases: Our Manna-K and Manna-KX kombucha bases offer authentic tea character with consistent quality.
Shelf-Stable Innovation: Controlled fermentation means stable, scalable ingredients that retain natural flavour and aroma.
Functional Differentiation: Add organic acids, live-culture authenticity, and subtle complexity to tea and coffee formats.
Collaborative Expertise: We help you transform familiar formats into something extraordinary and commercially reliable.
Ready to rethink RTD tea and coffee?
Let's create drinks that energise naturally, taste exceptional, and stay true to their roots.