Modern Soda:
Fizz with Purpose.
The soda revival is in full swing, but it is not about nostalgia anymore. Today's consumers want bubbles with benefits: flavour, functionality, and authenticity. The new generation of "modern sodas" is rewriting the rules of refreshment, and fermentation is leading the charge.
Modern Soda Market Trends:
What’s Driving Growth?
The global craft and functional soda market is expanding rapidly, fuelled by the shift away from traditional soft drinks.
Consumers are actively replacing sugary colas with clean, ingredient-led sparkling beverages.
Innovation is happening at the intersection of flavour, health, and experience - think gut health meets natural energy.
What Modern Soda Consumers Want.
Real Ingredients: Less "chemistry set," more kitchen craft.
Functional Benefits: Gut health, immunity, or natural uplift - not just hydration.
Natural Sweetness: Lower sugar, but full flavour.
Premium Feel: Beautifully balanced flavour profiles with a sense of purpose.
Where Modern Soda Brands Can Win.
Winning in the modern soda space requires balancing satisfaction with "better-for-you" credentials.
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Use fermented bases to create sodas that are both satisfying and better-for-you.
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Fermentation adds natural acidity, flavour layers, and mouthfeel — no artificial acidifiers required.
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Consumers crave sophistication - less sweet, more flavour nuance.
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Position as the crossover between soft drinks, kombucha, and functional tonics.
How Good Culture Helps.
Fermented Foundations: Kombucha and water kefir bases that add flavour, function, and authenticity - naturally.
Customisable & Scalable: We help flavour developers and co-packers design modern sodas with a fermented edge.
Stable & Consistent: Controlled fermentation eliminates volatility while preserving complexity.
Low Sugar, High Impact: Bases engineered for balance - crisp, refreshing, and better for body and brand.
Ready to create the next generation of soda?
Let's reimagine what refreshment can be - clean, functional, and full of life.