Get the Latest Insights into the No & Low Alcohol Category.
Discover the data and the trends behind the growth. Download the No/Low Alcohol Report.
Get the No/Low Alcohol Beverage Report.
No and low alcohol is going beyond Dry January. Being successful in this space means creating drinks with genuine complexity, structure, and "grown-up" flavour profiles that earn their place on the menu.
Our report gives you the engineering and commercial insight to close the "texture gap," master functional stacking, and win in a category that is outpacing traditional alcohol.
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What's Inside the No/Low Alc Report.
We built this report for founders, R&D teams, and category leaders who are ready to challenge the status quo. It is designed to help you engineer beverages that stand shoulder-to-shoulder with full-strength alcoholic drinks. Here’s how you can use our insights to capitalise on the next wave of growth.
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From the shelf war in the US to the pub pipeline in Europe, the route to market is shifting. We break down why Australia faces a quality trap, and how to navigate the distinct regional battlegrounds defining 2026.
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Drinker vs. non-drinker isn’t a binary anymore. We analyse the rise of "Zebra Striping" (mixing full-strength and non-alc), the boom in functional RTDs, and how wine alternatives are increasingly reaching the dinner table.
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We cover the four key occasions driving volume: The Session, The Meal, The Ritual, and The Party. This insight will help you position your drink for the right moment, rather than just chasing a demographic.
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See how some industry pioneers are solving the physics of alcohol replacement. From recreating the burn with botanicals to using fermentation for body and length, we break down the technical leaps that are shaping 2026.
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The roadmap for 2026 is built on engineering, not just flavour. We show you what’s really happening in no and low alcohol, so you can navigate the category.
Our Report Helps You Navigate the Opportunities in the No and Low Alcohol Category.
Founders
Planning their next fundraise or retail expansion.
R&D Teams
Looking to solve the texture gap and formulation challenges.
Marketing Directors
Needing data to back up their 2026 strategy.
Buyers & Retailers
Wanting to spot the next category-defining SKU.
Questions That Teams Ask
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Yes. We provide dedicated spotlights on North America, Europe, and emerging Global Markets, giving you specific context whether you are in Berlin, Boston, or Brisbane.
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No. This report is free for the entire industry. We believe that a smarter, more informed category rises together.
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This is a strategic playbook written by ingredient experts who actively help brands scale. We don't just tell you what the numbers are; we explain how to use them to win shelf space.
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We love talking all things beverages. If you want to discuss how these report trends apply to your specific roadmap, we are here to help.
Why Good Culture Created this Report.
We’re seeing no and low alcohol graduate from Dry January stunt to a permanent fixture in the global beverage industry.
But we also see how crucial it is that brands deliver the "bite" and structure that consumers now expect.
We wrote this for the producers who know that simply removing alcohol leaves a void in the glass. We want to give you the blueprint to fill that void with genuine structure and mouthfeel.
Ready to Capture the Next Wave of Growth?
You don't have to guess where the category is going. The brands winning shelf space in 2026 aren't just reacting to trends - they are defining them. This report gives you the blueprint to do the same.