The functional beverage trends that matter most for repeat purchase aren't happening in the CRM dashboard. They're happening in the formulation room and the supply chain, and most brands are looking in the wrong place.

The better-for-you shift is changing how consumers think about what they drink. Kombucha sits at the centre of it. Here's what the data says - and what it means for the brands paying attention.

For years, non-alcoholic wine was the "poor relation" of the beverage world. Now, it’s the industry benchmark for quality. We analyse the massive market shift, the rise of the high-value "Zebra Striper" consumer, and how you can to engineer a premium liquid.

Consumers are tired of "fake gin" and floral waters. They want the burn, bite, and ritual of a sophisticated spirit. We explore how fermentation and amaro-style botanicals are redefining the category.

Global alcohol volumes are plummeting, but a $46.5bn opportunity has opened in its wake. Discover the 'Zebra Striper' consumer and why fermentation is the 'cheat code' to capturing this migrating value.

Have a great functional beverage idea, but no roadmap to launch? A winning brand can be achieved with our five essential steps for success.

Busy lives, big demands. For Millennials and Gen Z, drinks are now tools for health on the go. What does it take to formulate functional beverages that truly fit their fast-paced world?

The drinks market is evolving. Discover how the beverage industry is embracing health-driven experiences with clean label ingredients lists.

The no/low alcohol beverage market is booming. So how can you offer complex flavours and a satisfying experience, without the ABV?