How a US Kombucha Cocktail Brand Moved From Bag-in-Box to Bulk Supply

A kombucha cocktail on a bar counter

A US kombucha cocktail brand makes kombucha-based cocktails and mocktails. They'd used Good Culture's fermented base for years, buying in bag-in-box packs while they built the business. When it came time to scale up, they were ready for bulk supply.

A Long Road to Launch

Building an alcoholic drinks business takes time. This brand had a warehouse to build, licences to secure and alcohol label approvals to get through, all before they could launch at full scale.

Through those years, they needed a base that would perform the same way every time, in small volumes they could manage. Good Culture's fermented base worked as a natural acidifier in their drinks, giving them a consistent starting point for each recipe.

Support at Every Stage

Good Culture worked with the brand from the start. Together, they talked through the product and how supply could grow with the business.

While the warehouse was being built, the brand kept buying bag-in-box packs. We also supported them through their alcohol approvals, which is one of the toughest steps for any US alcohol brand.

Moving Up to Bulk Supply

As demand grew, the brand started planning bulk supply. A few months later, their first bulk order of raw Organic Fermented Green Tea Base was ready and on its way.

After years of building, the brand now has bulk supply to match its ambitions.

Download the Kombucha Producer's Guide

The Producer's Guide to Kombucha cover

Before you brief co-packers, talk to retailers, or commit to a launch plan, download the commercial and technical roadmap we use with the brands and retailers we support.

  • Clear, step-by-step roadmaps to the 2026 global heavyweight category
  • Tips, ideas and infrastructure to launch and scale without the technical risk
  • Bold, category-leading taste and innovation to create your next winning drink
  • 38 pages, including 8 proven, real-world, inspired sample recipes

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