Lonkero is a classic Finnish long drink with a bright citrus profile. One brand making its own version wanted a drink with more depth. Their drinks developer had the answer.
Building More Depth Into a Long Drink
Long drinks live or die on balance. Too thin, and the drink tastes flat after the first sip. Too heavy, and it loses the fresh, easy-drinking style people expect.
The developer had already tried Good Culture's fermented tea base and liked the complexity it brought. They saw it as a way to give the brand's formulation more body and character without changing the drink's style.
A Fast, Clear Route From Introduction to Order
The developer then introduced the brand to Good Culture. From there, we moved quickly.
The brand had practical questions too, such as how long the base keeps once opened. Good Culture answered them straight away, so nothing held up the decision.
An Order in Six Days
Following that first introduction, the brand placed its first bulk order of pasteurised Organic Fermented Green Tea Base. Their account was up and running within weeks.
As their business grew, the brand moved to a dedicated account manager at Good Culture. They now have one point of contact as their production continues and grows.
