Every great beverage starts with a foundational choice: natural or synthetic. Discover why the acidifier you choose affects more than just taste—it impacts consumer trust and your brand's future.

Have a great functional beverage idea, but no roadmap to launch? A winning brand can be achieved with our five essential steps for success.

Busy lives, big demands. For Millennials and Gen Z, drinks are now tools for health on the go. What does it take to formulate functional beverages that truly fit their fast-paced world?

Health isn't just a goal anymore; it's a daily decision. This mindset is reshaping what we drink and how beverages are made. Discover how the global health & wellness movement is redefining the entire industry.

The drinks market is evolving. Discover how the beverage industry is embracing health-driven experiences with clean label ingredients lists.

Kombucha is loved for its refreshing flavour and perceived health benefits. But how do you manage the challenge of controlling alcohol content?

The no/low alcohol beverage market is booming. So how can you offer complex flavours and a satisfying experience, without the ABV?

Every batch of your kombucha should be a perfect reflection of your brand's promise. Where consistency isn't just a goal, but a powerful engine for growth and customer loyalty.

Ever wonder what makes kombucha tangy, yogurt creamy, or sauerkraut last for months? The secret is fermentation. We're pulling back the curtain on this ancient process—and the modern science behind it—to show you how it's shaping the future of beverages.

The functional beverage market is booming, with over $100 billion in projected growth. But how do you stand out? Learn the five key steps to building a winning beverage brand, from deeply understanding your audience to crafting a knockout brand story.

Water kefir is a versatile, probiotic-rich fermented drink that's exploding in popularity. We explore the basics and why it's perfectly positioned to meet the growing demand for plant-based, functional beverages.

It’s fizzy, tangy, and a little bit sweet. For over 2,000 years, kombucha has been enjoyed by cultures around the world. But what exactly is this popular fermented tea, and why is everyone hooked? We break down everything you need to know.

At Kombucha Summit 2023, we went beyond the buzz with a live industry survey of over 70 producers. The results reveal a community of optimism, with 60% of brands reporting substantial growth in 2023 and everyone anticipating an even better 2024. But beneath the surface, concerns about costs, alcohol content, and consistency persist. We dive into the surprising data from kombucha's brightest minds.

The kombucha industry is booming, but commercial brands face a unique set of challenges. We've compiled eight compelling reasons why our Fermented Green Tea Kombucha is a game-changer for producers.

We explore the 4 reasons why co-packing is the future of the industry, from ensuring quality and consistency to enabling rapid scaling and reduced capital investment.

Could a brand with a punk-rock aesthetic like Liquid Death shake up the kombucha industry? We explore the massive opportunity for a rebel brand to appeal to a new audience.

The Australian brand, has entered the UK market and is now quickly gaining traction with a new appearance in the chilled aisle in Sainsbury's. We take a closer look at the brand and its new flavours.

Starbucks is entering the booming kombucha market with its new Evolution Fresh line. With sales of the fermented tea skyrocketing by nearly 40%, we look at what the launch means for the future of the kombucha industry.