Zebra Stripers are on the rise. They flip between cocktails and alcohol-free serves in a single night. Here’s who they are, why they matter, and how to build a product range that keeps them ordering.

For years, non-alcoholic wine was the "poor relation" of the beverage world. Now, it’s the industry benchmark for quality. We analyse the massive market shift, the rise of the high-value "Zebra Striper" consumer, and how you can to engineer a premium liquid.