The functional beverage market is booming, with over $100 billion in projected growth. But how do you stand out? Learn the five key steps to building a winning beverage brand, from deeply understanding your audience to crafting a knockout brand story.

Water kefir is a versatile, probiotic-rich fermented drink that's exploding in popularity. We explore the basics and why it's perfectly positioned to meet the growing demand for plant-based, functional beverages.

It’s fizzy, tangy, and a little bit sweet. For over 2,000 years, kombucha has been enjoyed by cultures around the world. But what exactly is this popular fermented tea, and why is everyone hooked? We break down everything you need to know.

At Kombucha Summit 2023, we went beyond the buzz with a live industry survey of over 70 producers. The results reveal a community of optimism, with 60% of brands reporting substantial growth in 2023 and everyone anticipating an even better 2024. But beneath the surface, concerns about costs, alcohol content, and consistency persist. We dive into the surprising data from kombucha's brightest minds.

The kombucha industry is booming, but commercial brands face a unique set of challenges. We've compiled eight compelling reasons why our Fermented Green Tea Kombucha is a game-changer for producers.

We explore the 4 reasons why co-packing is the future of the industry, from ensuring quality and consistency to enabling rapid scaling and reduced capital investment.

Could a brand with a punk-rock aesthetic like Liquid Death shake up the kombucha industry? We explore the massive opportunity for a rebel brand to appeal to a new audience.

The Australian brand, has entered the UK market and is now quickly gaining traction with a new appearance in the chilled aisle in Sainsbury's. We take a closer look at the brand and its new flavours.

Starbucks is entering the booming kombucha market with its new Evolution Fresh line. With sales of the fermented tea skyrocketing by nearly 40%, we look at what the launch means for the future of the kombucha industry.