A glass of sparkling kombucha with ice and lime slices, surrounded by fresh lime wedges and mint leaves, set against a digital graphic background featuring yellow and black abstract elements.

Welcome to the GOOD Blog.

Ready to shake up your beverage strategy? Explore our blog for exclusive insights designed to take your drinks brand to the next level.

Luke Tyler 04/12/2025 Luke Tyler 04/12/2025

The High-Growth Future of Hard Kombucha: Market Trends & Production Secrets for 2026

The US Hard Kombucha market is booming, and Europe is next. Discover why Germany leads in revenue, how Better Sundays is disrupting the UK, and the secrets to scaling your ABV.

Stay in the Loop

Subscribe to our newsletter to stay updated on Good Culture and the latest industry insights.