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Luke Tyler 04/12/2025 Luke Tyler 04/12/2025

Non-Alcoholic Beverage Trends: What the Consumption Shift Means for Brands and Manufacturers

Global alcohol volumes are plummeting, but a $46.5bn opportunity has opened in its wake. Discover the 'Zebra Striper' consumer and why fermentation is the 'cheat code' to capturing this migrating value.

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