A glass of sparkling kombucha with ice and lime slices, surrounded by fresh lime wedges and mint leaves, set against a digital graphic background featuring yellow and black abstract elements.

Welcome to the GOOD Blog.

Ready to shake up your beverage strategy? Explore our blog for exclusive insights designed to take your drinks brand to the next level.

Good Culture Team 28/10/2025 Good Culture Team 28/10/2025

The North American Kombucha Market in 2026: What's Actually Happening

The North American kombucha market reached $2.1B in 2025. Discover consumer trends, regional growth patterns, and competitive dynamics shaping opportunities in 2026.

On-the-Go Functional Drinks: Formulating for Millennials & Gen Z

Busy lives, big demands. For Millennials and Gen Z, drinks are now tools for health on the go. What does it take to formulate functional beverages that truly fit their fast-paced world?

Stay in the Loop

Subscribe to our newsletter to stay updated on Good Culture and the latest industry insights.