Kombucha: the Original Functional Beverage.
Once a niche health drink, kombucha is now a global staple. But as the category matures, brands need to go beyond “just another kombucha” and deliver consistency, flavour and function consumers can trust.
Kombucha: a Market Snapshot
The global kombucha market is forecast to surpass $10 billion by 2030.
Consumers are more informed than ever — looking for quality, authenticity, clean and functional ingredients.
Growth is strongest in the USA, Europe, and APAC — with functional innovation leading the way.
Consistency: Great taste, every time — without the “batch-to-batch” surprise.
Authenticity: Real fermentation, natural acids and visible craft.
Health & Wellness: Gut-friendly, low sugar, naturally energising.
Clean Labels: Nothing artificial. Everything with purpose.
What Consumers Want.
Ready to take kombucha further?
Let’s talk about how we can help you develop, scale, or elevate your kombucha concept — without compromising authenticity or quality.