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News, thoughts and musings on what's happening in the beverage industry.

Good Culture Team 29/07/2025 Good Culture Team 29/07/2025

On-the-Go Functional Drinks: Formulating for Millennials & Gen Z

Busy lives, big demands. For Millennials and Gen Z, drinks are now tools for health on the go. What does it take to formulate functional beverages that truly fit their fast-paced world?

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