Enhanced Water: Hydration With Intention.
Water has evolved. The new wave of enhanced waters goes beyond simple refreshment - they energise, support wellness, and deliver functional benefits with clarity and purpose. From infused minerals to fermented functionality, consumers want more from every sip.
Trends in the Enhanced Water Category:
What’s Driving Growth?
Fast Growth
Enhanced water is one of the fastest-growing beverage categories worldwide, projected to exceed $15 billion by 2030.
Benefits First
Consumers are turning away from sugary drinks toward hydration with benefits like energy, gut health, and immunity.
Fragmentation
The category is diversifying, from electrolyte hydration to naturally fermented functional waters..
What Enhanced Water Consumers Want.
Light Functionality: Benefits that feel gentle, natural, and everyday.
Clean Labels: Transparent ingredients, minimal sugar, and real provenance.
Refreshment + Purpose: Drinks that fit into wellness routines without feeling ‘medicinal’.
Flavour Subtlety: Crisp, clear, and refreshing - not heavy or overpowering.
Where Enhanced Water Brands Can Win.
Success in this category relies on bridging the gap between pure water and functional beverages.
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Add depth, gentle acidity, and credible function through fermented bases.
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Combine botanicals, fruits, and fermented ingredients to create new, sophisticated taste experiences.
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Consumers are willing to pay more for "better water" that actively supports their health and lifestyle.
How Good Culture Helps.
Fermented Water Bases: Our Manna-KP and Manna-KN kefir bases deliver authentic, bioactive function and natural brightness.
Scalable & Stable: Produced under controlled conditions for reliability and commercial performance.
Low Sugar, Clean Taste: Fermented complexity without sweetness or heaviness.
Flexible for Innovation: Ideal for enhanced waters, light tonics, or functional blends.
Ready to elevate hydration?
Let's create enhanced waters that do more - refreshing, functional, and full of life.